Simrad Yachting and Sportmanship Marin to Supply Prestigious Boat Builder Nord West with Marine Electronics

Simrad Yachting - a leader in the design and manufacture of world-class marine navigation, auto steering, communications, and fish finding systems - and Swedish distributor, Sportmanship Marin, have been named as preferred suppliers for Swedish boat builder Nord West.

Nord West, who build approximately 40 boats a year, ranging between 37 and 56 feet, will now offer its customers a complete, factory installed, SIMRAD navigation system. This will include the impressive new Simrad NSE multifunctional display system and the acclaimed Simrad Broadband Radar (BR24), along with VHF and Autopilot options.

The Simrad NSE8 and Simrad NSE12 are 8-inch and 12-inch marine electronic displays incorporating "best in class" radar, chart plotter and echo sounder technology. Likewise, the Simrad BR24 is unlike anything else on the recreational marine market and will bring a host of important performance and safety benefits to navigators.

Benny Martinsson, managing director of Nord West, said: "We are extremely impressed with the Simrad equipment, especially the new Simrad NSE system and the Simrad Broadband Radar. This innovative technology will help Nord West continue a strong tradition for building quality motorboats that marry modern design efficiency with classic good looks."

Christian Olsson, managing director of Sportmanship Marin, said: "We are delighted that Nord West has chosen to equip their fleet with these marketleading Simrad products. They will undoubtedly compliment the high standards in quality and performance expected from such a prestigious boat builder."

For more information on the Simrad NSE or Simrad Broadband Radar, or to learn more about Navico and its entire product range, please visit

For further information on Sportmanship Marin contact
[email protected] or visit



Notes to Editor

About Navico

Navico is the parent company to five leading marine electronics brands: B&G, Eagle, Lowrance, Northstar and Simrad. These brands offer premium solutions within every segment of marine electronics, making Navico an industry leader and the largest marine electronics manufacturer. Navico has development and manufacturing facilities in the USA, Mexico, UK, Norway and New Zealand and is headquartered in Oslo, Norway. Navico's global distribution network covers over 100 countries across 8 time zones.

For further information:
Matthew Trace at the Remarkable Group on 00 44 1962 893 893
[email protected]


9th Dec 2009