Simrad BR24 Broadband Radar wins Innovation award

Marine Electronics Leader Recognized For Groundbreaking New High-Detail, Low Radiation Radar Technology with Superior Target Definition in Close Quarters

Nashua, N.H. – Navico, the market leader in marine electronics for the recreational boating segment, announced today its innovative Simrad BR24 Broadband Radar was awarded the 2009 National Marine Manufacturers Association (NMMA) and Boating Writers International (BWI) Innovation Award for the Consumer Electronics category at this year’s Miami International Boat Show. As stated by the NMMA, the Innovation Awards program, organized by NMMA and judged by BWI, recognizes those products that best meet the following criteria: innovative distinction from other products currently being manufactured; benefit to the marine industry and/or consumer; practicality; and cost-effectiveness.

The world’s first recreational marine Frequency Modulated Continuous Wave (FMCW) radome, the Simrad BR24 represents the next generation of radar safety, affordability and ease of use. Combining straightforward installation, flexible antenna placement options, a 24-NM range and low power draw, Broadband Radar is the clear choice for coastal and in-shore navigation. In a statement during the award ceremony, the judges referred to the Broadband Radar as the most significant advancement in radar technology since World War II.

“It is an honor to receive the NMMA and BWI Innovation Award for our new Broadband Radar technology,” said Jens-Thomas Pietralla, president and CEO, Navico. “Our groundbreaking radar solution, available under the Simrad, Northstar and Lowrance brands, is yet another result of Navico’s ability to deliver revolutionary products through the global collaboration of our experienced R&D and Product Management teams. This industry award is a true testament to our promise of continued innovation designed to improve the overall boating experience.”

The new Simrad BR24 Broadband Radar has a suggested retail price of U.S. $2,099 and is compatible with Simrad NX40, NX45 and GB40 multi-function systems. For more information on the Simrad BR24 Broadband Radar, or the entire line of Simrad-branded professional-grade marine electronics, please contact 800-324-1356 (toll-free) in the USA or 800-661-3983 (toll-free) in Canada or visit


About Navico
Navico is the parent company to five well-established marine electronics brands: B&G, Eagle, Lowrance, Northstar and Simrad. Navico has approx 2,500 employees globally and is headquartered in Oslo, Norway. The company has development and manufacturing facilities in Tulsa, Oklahoma, Acton, Massachusetts, Torrance, California USA; Ensenada, Mexico; Egersund, Norway; Støvring, Denmark; Romsey, UK; and Auckland, New Zealand.

Simrad Broadband Radar

Simrad BR24 Broadband Radar
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18th Feb 2009