About The Simrad Brand

The Simrad brand is a leader in electronics technology for commercial vessels. Over the past sixty years we have developed our systems for the benefit of commercial vessels. Today we offer a range of sophisticated auto steering, navigation and safety products for vessels of all sizes, from small vessels on inland waterways to larger coastal commercial and passenger craft.

Simrad Today

The Navico that exists today is a completely new entity created in March 2006 by the merger of Simrad Yachting and Lowrance. With the addition of Brunswick New Technologies’ marine electronics division in March 2007, Navico became a house of brands acting as parent company to three distinct and renowned marques: B&G, Lowrance, and Simrad, all of their products now being manufactured and distributed under the Navico umbrella.

Today the Simrad name is used by two distinct entities: one of these is part of Kongsberg Maritime AS and dedicated to the manufacture of electronics specifically designed for commercial fishing boats, while the other is Simrad Yachting, incorporated into the Navico group in 2006.

The Simrad ethos

The underlying ethos and design philosophy for Simrad products in the 21st century is simple: to listen to the customer, to use our experience in engineering, to make innovative products and to allow no compromise on quality. Building on a tradition that began with the introduction of the autopilot and the first civilian echosounders and sonars over 60 years ago, we continue to apply unrivalled experience to provide better system solutions and customer support for vessel owners around the world. We do our utmost to maximize performance at sea by providing a complete range of navigation, performance and communications equipment.

Professional equipment ensures full control

The Simrad brand is a leader in electronics technology for commercial vessels. Over the past sixty years we have developed our systems for the benefit of commercial vessels. Today we offer a range of sophisticated auto steering, navigation and safety products for vessels of all sizes, from small vessels on inland waterways to larger coastal commercial and passenger craft.